How much time is spent by you or your veterinary staff applying pressure or thermal therapy to legs, torsos, necks, heads and tails after surgeries or injuries? Daily? Weekly? Monthly? Annually? Over a career? Judging by what your colleagues and clients report, this product will pay for itself almost immediately by giving you more time freedom and increasing productivity.
Prescription
Prescribe this jacket to every dog, cat and 4 legged-animal between 5-225 pounds that comes into your care diagnosed with arthritis, hip dysplasia, post-op surgery, genetic conditions, tendonitis, bursitis, any joint and muscular pain, after an injury, spinal disorders, or pets that just need extra warmth such as those diagnosed with cancer or leukemia. Simply show your clients how to use the jacket and send your patient home with the jacket and therapy packs already applied.
Best care available at home
You can now send your pet parents home with an extension of yourself. This is a practical and tangible way for them to provide ongoing comfort to their pet. They will receive the most versatile, safe and easy-to-use jacket in the world. You can feel comfortable knowing that the pet may be wrapped safely without the worry of cutting off circulation.
Owner Education is Key to Helping Numerous Dogs With Osteoarthritis That Currently go Untreated
"It's important that people learn to recognize the signs of pain in their pets,'' says Bernadine Cruz, D.V.M., Laguna Hills Animal Hospital, Laguna Hills, Calif. She notes that dogs enter the senior category around age 7. "Just as parents notice when their children are in pain, dog owners should pay special attention to the signs of pain and aging in their senior dogs and not just accept them as normal.''
Osteoarthritis pain affects many dogs
Osteoarthritis is one of the most common canine diseases, affecting more than 8 million dogs in the United States (2). Yet more than half (55 percent) of dogs with arthritis pain go untreated (3). In fact, the prevalence of arthritis in dogs is similar to humans, with one in five dogs experiencing arthritis (4), compared to one in six people (5).
Osteoarthritis is a chronic, degenerative and painful condition that can develop gradually over time. Pain and disability become more severe as joint tissue deteriorates and advances from the early stages into later stages. Arthritis can affect a dog's quality of life, keeping them from activities, such as walking, running and playing.
"Because the incidence of canine arthritis more than doubles in senior dogs (age 7 and older), it's important to learn which signs to watch for before your dog reaches senior citizen status,'' Cruz adds. "Teaching owners to recognize the signs of canine osteoarthritis pain will help them help their dogs, especially since many veterinarians don't routinely check for osteoarthritis during an exam (6).''
Signs of osteoarthritis pain include tiring easily on walks; limping, lagging behind or appearing stiff after activity; reluctance to climb steps or jump up; or being slow to rise from a resting position. It is important to recognize these signs early and provide pain relief to help keep the dog active and mobile, and therefore less likely to become overweight.
Osteoarthritis awareness leads to action
"Owners also need to understand that arthritis is probably just as painful for dogs as it is for humans,'' Cruz adds. ``Generally, when owners become aware of their pets' pain, they want to do something to relieve the pain.''
This is borne out by the results of the Yankelovich survey. It found that 65 percent of survey respondents worry about various physical health concerns that may affect their dogs, and 88 percent of respondents agreed that dogs can experience the same problems as people (1). As in people, proven prescription products for arthritis pain are available for dogs.
References:(1) "A Study on the Health of Senior Dogs." Conducted by Yankelovich
Partners for Pfizer Animal Health, April 2000. Sample size: 750
owners of senior dogs.
(2) Proprietary market research, 2000. Data on file, Pfizer Animal
Health.
(3) Proprietary market research, September 1998. Owners of
osteoarthritic dogs, sample size: 150. Study no. RI199807. Data on
file, Pfizer Animal Health.
(4) Proprietary market research, 1996. Veterinary sample size: 200.
Study no. RI19960IV. Data on file, Pfizer Animal Health.
(5) Centers for Disease Control Web site. Arthritis Prevalence and
Activity Limitations. http://www.CDC.gov 1990.
(6) Rimadyl Veterinarian Attitude and Usage Study, Sample size: 256.
November 1999. Study no. RI199914.
Senior Journal

